Senior Digital Marketing & Operations Analyst
Teleflex

Expected Travel: Up to 10%

Requisition ID: 7570

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people's lives. We apply purpose driven innovation - a relentless pursuit of identifying unmet clinical needs - to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Surgical - Whatever the latest surgical breakthrough looks like, Teleflex is working to make it happen. From our MiniLap® Percutaneous Surgical System to Weck® Hem-o-lok® Polymer Locking Ligation System, and Weck EFx® Shield™ Fascial Closure System, our portfolio of products adds up to a powerful offering of solutions that helps improve patient outcomes. These innovative, minimally invasive surgery products are offered alongside time-tested and trusted Pilling® Surgical Instrument and Lightsource solutions to provide a comprehensive set of solutions to meet the challenges of an evolving healthcare environment. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients' lives.

Position Summary

As an innovative, trusted provider of medical devices, Teleflex lives and breathes its commitment to improve the health and quality of peoples' lives. In support of this commitment, Teleflex's Surgical Business Unit is seeking a passionate Digital Marketing and Operation Analyst, that will partner with his/her/their Marketing Manager to support the Business Unit's overall marketing goals, particularly by supporting the organization's digital strategy and improve our analytical and operational processes.

Within the Surgical Business Unit, the Digital Marketing and Operations Analyst, is a key digital marketing advisor and change agent; accordingly, we are looking for a candidate that possesses digital marketing experience and is an analytical and strategic thinker able to work collaboratively with industry analysts, peers, and management to learn and implement new, creative solutions to operational challenges.
This role will implement marketing and sales automation initiatives including administration of our marketing automation platform, connected apps, and technology platforms. Top candidates will be disciplined and able to synchronize user experience, design, content, channels, workflows and data to break down silos to achieve department objectives.

Ultimately, a successful candidate is:
• Collaborative and innately curious and is searches for deeper insights.
• Action-oriented with a bias towards delivering results.
• Forward thinking and ready to make an impact.
• Ready to think beyond the chart: what does the data mean for our business, and how should we prepare for the future?

#LI-LP1

Principal Responsibilities

• Project Management: Assist in day-to-day project execution that supports current campaigns and open Marketing Operations projects, typically in collaboration with sales ops, product management, and other internal and external stakeholders. Candidates will be comfortable preparing reports to senior management.

• Campaign Development: Work on defined marketing communications strategies and execute through owned and paid media channels; this includes use of marketing automation tools, A/B testing, and analytics. Partner with marketing management to ensure campaigns are scheduled and executed according to the projects goals. Support reporting and metrics by updating campaign data results. Engage with tech vendors in pursuit of operational excellence, if needed.

• Digital Asset Management: Assist in the support of digital platforms with a primary focus on our new e-commerce purchasing site. A key responsibility of this job will be to continue to optimize our UX by partnering with sales operations to get continual user feedback and promotional ideas and then partnering with our IT/CX development teams to improve our customer's experience and drive more use and ease of access through that site.

• Support the process for the timely management of marketing leads, end-to-end lead flows and lead handover to Sales teams. Ensure all process steps are optimized and maintained.
• Create and review account-based marketing strategies and implementation through strategic technology partnerships and manage progressive implementation.
• Liaise with all reporting systems owners across the organization to ensure closed loop reporting continuously improves as integrated marketing and sales processes are developed. Working with SFDC, SAP Marketing Cloud, MS Excel, Tableau.
• Develop ad hoc and regular reporting to enable Marketing & Sales management teams plan for coordinated lead generation activity across regions.
• Understand lead assignment rules/activities for each of the regions, working with sales organization to develop SLA's to ensure follow up and conversion.
• Define business analytics and create dashboards to measure campaign effectiveness, pipeline contribution, and overall business performance.

Education / Experience Requirements

• 5+ Years sales/marketing operations experience with a minimum of 5 years working with Marketing/Sales on Salesforce CRM.
• 3+ years of data and lead management experience
• Experience with one or more of Data Visualization Tools like Tableau.
• Familiarity with HTML, CSS, and JavaScript (preferred)
• Experience with a range of Martech tools such as 6sense, Google Analytics, Bizible, Leandata, and others
• Strong working knowledge of Salesforce (SFDC admin certification a plus).
• Proficiency in creating Salesforce reports and dashboards.
• Extremely comfortable manipulating large datasets in Excel.
• Deep understanding of the lead-to-revenue demand funnel, with experience in cross-sell, upsell, and retention (B2B experience preferred)
• Able to interpret data and provide valuable insights to stakeholders across the enterprise.
• Experienced in presenting findings to senior and executive leaders.
• Business or Technical Undergraduate Degree required; Master's degree is a plus
• Familiarity with biomedical device, healthcare industry, or regulated industry is a plus

Specialized Skills / Other Requirements

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® - trusted brands united by a common sense of purpose. Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

© 2021 Teleflex Incorporated. All rights reserved.