Search Specialist
Horizontal Talent

Job Description:

• The Search Specialist is a key member of a multifunctional team that creates customer experiences on Client.
• The Search Specialist ensures that prioritized pages are optimized for search on Client.

• Lead the execution of Client organic search digital marketing campaigns aimed at multiple customer segments; also manage communication, workflows, and timelines with the internal web teams and business stakeholders
• Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
• Run global paid search campaigns as needed and deliver strong ROI
• Partner with content strategists and other team members to inform web site content and optimal page design
• Produce and maintain search dashboards and monitor and analyze KPIs
• Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
• Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
• Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
• Provide subject matter expertise to Area colleagues; train and educate as needed

• Bachelor's degree or equivalent experience
• 3+ years of search optimization experience
• Working knowledge of digital media planning and buying
• Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
• Understanding of data analytics and ability to evaluate data to identify website performance issues
• Ability to manage multiple requests efficiently and meet deadlines
• Strong attention to detail with an analytical mind and problem-solving skills

• Web design and content writing experience
• Google Adwords certification and/or DoubleClick experience
• Experienced in XML sitemap production
• Project, stakeholder, and team management experience