Marketing Specialist, CRM Product Experience

Boston, Massachusetts

Join a groundbreaking team.

We're looking for a Marketing Specialist to help launch and manage a best in class Loyalty program, as well as create triggered product-endemic communications. As a member of the CRM Product Experience team, you will create communications that provide customers with a seamless user experience across all of DraftKings' verticals. A self-starter who learns the marketing and technical aspects of our business quickly will thrive while working alongside partners in the Product and Engineering organizations. Sound good to you? Join us!
What you'll do:

  • Be the Loyalty subject matter expert on the CRM Marketing Team
  • Launch and manage triggered communications for our new Loyalty Program
  • Own the operations, best practices, and measurement of results for Loyalty communications, with support from the CRM Analytics team.
  • Partner with all other CRM teams as their main point of contact for Loyalty.
  • Present results to stakeholders and senior leadership.
  • Collaborate with our DFS, Sportsbook and Casino Product teams to field requests, prioritize, and execute product endemic triggered campaigns that improve the user experience
What you'll bring:
  • Bachelor's degree
  • 3-5 years of marketing experience, preferably in a technology industry
  • Detail-oriented with strong written and oral communication skills.
  • You are a data-driven, strategic thinker with a deep understanding of the DraftKings customer and product.
  • Experience managing a Loyalty program or similar larger project-based work.
  • Experience working with product teams or engineers strongly preferred.
  • Proven experience as a self-starter who is comfortable in a fast paced, quickly changing environment.
  • Experience with A/B testing and willingness to learn SQL and other analytics tools.

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