Director, U.S. Brand Lead of TEPMETKO Marketing
Millipore Corporation

The Director, U.S. Brand Lead of TEPMETKO Marketing is a crucial role within the commercial team and will be responsible for leading the brand strategy, execution and measurement to support the commercial success of TEPMETKO. This individual will be accountable developing overarching HCP and consumer marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales and strategic engagement teams to ensure strategic execution and a performance-oriented culture. The Director, U.S. Brand Lead of TEPMETKO Marketing will be required to rapidly develop deep understanding of the NSCLC market as well as key attributes of TEPMETKO to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Vice President, U.S. Oncology Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team. This role is critical to shaping EMD Serono's footprint in Oncology. Location: Onsite requiring 3 days in the office. The office is currently located in Rockland, MA but is moving to the Boston, MA Seaport in mid-2024.

Responsibilities:

Lead cross-functional team to successfully develop and execute an annual integrated product plan, including robU.S.t budgets, prioritization of appropriate tactics, and a strong KPI measurement planDevelop HCP and patient marketing tactical plans for key market-shaping and branded activities driven by a deep understanding of market dynamics to achieve key business objectives.Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plansProvide thought leadership for market and therapeutic area understanding across all the levels of organization Align with Strategic Engagement on the peer-to-peer education strategy; Ensure appropriate channel mix and content strategyPartner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and TEPMETKO.com websites using a data/insights driven approachCollaborate with the Market Research Team to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholdersOversee the planning and execution of TEPMETKO commercial tactics for all congresses, ensuring alignment with overarching strategyDevelop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated executionEffectively manage the TEPMETKO Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investmentsEffectively contribute to short and long-term brand forecastingWork with Portfolio Marketing to manage TEPMETKO resources in the fulfillment portalPartner with training and sales leadership to optimize the development and utilization of personal resources and ensure appropriate rollout to field teams; Deliver Field Force training and communications as needed Collaborate cross-functionally with internal teams including Global Strategic Insights, Sales Operations, Sales, Strategic Engagement, Finance, Medical Affairs, and Market Access to advance TEPMETKOCollaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolioGuide promotional material through legal, medical, and regulatory review processes, interpreting scientific data to develop compelling promotional messagesManage agency partner relationships, maintaining a focus on marketing excellence and flawless execution of key tactics and deliverablesEngage with thought leaders to gather input on commercial strategy and execution, and market dynamicsOther duties as assigned

Who You Are:

Minimum Qualifications:

BS degree 8+ years of experience or MS degree and 6-8 years of experience or PhD 5+ yrs. experience8+ years proven experience in pharmaceutical and/or healthcare industry6+ years of strong U.S. marketing experience in a pharmaceutical market, including in-line brand marketing experienceU.S. Oncology experience, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholdersPrior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing directionProficient in digital marketing and media tactics directed towards HCPs and patientsSuccessful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review processProven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics executionExperience leading, managing, developing and retaining employees. Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholdersProven ability to lead and collaborate with cross-functional teamsResults-oriented, exhibits leadership skills, and ability to influence without authorityDemonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patientsProficiency with Microsoft Word, PowerPoint and ExcelAbility to travel up to 30%

Preferred Qualifications:

MBA or advanced degree strongly preferredAbility to lead, manage, inspire and develop direct reportsU.S. Launch experience (pre and post launch)Proven record of successful leadership in matrix organizationsStrong analytical, problem solving, and strategic thinking skillsExperience with Veeva Vault and Promo Mats preferredExperience presenting to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presentingDemonstrated ability to prioritize and manage multiple projects and effectively influence, collaborate, and communicate with internal and external partnersHigh ethical standards and personal integrity