B2B Market Insights Manager (Experienced Level Professional)
Michelin

B2B Market Insights Manager (Experienced Level Professional)

Michelin, the Worldwide leader in Tires, is hiring!

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MISSION : To understand the customer (consumer, end-user, wholesaler, retailer, OEM) needs, behaviors and to measure their satisfaction on products, services, solutions and brand experience in order to generate insights, find opportunities and propose recommendations of products, services and solutions to generate growth.

KEY EXPECTED ACHIEVEMENTS

Data Collection and Market Research:
• Define the market research scope and planning to support the business strategy development and monitoring of performance
• Brief and RFQ elaboration, supplier's selection, challenge if necessary the methods, sampling and measurement instruments deployment and follow up of field work, results analysis and communication within the organization.
• Assess the relevant sources and methods to collect data and insights (ex: Segmentation survey / Verbatim analysis, etc) from the targeted customers (ex: OEMs, distribution, professional end-users, consumers).
• Interprets information to reach conclusions and/or identify significant trends or patterns.
• Uses findings from the evaluation of marketing activities to identify improvements and make recommendations to the marketing strategy
• Designs and or deploy market and consumer survey (e.g. qualitative/quantitative, appropriate research methodologies, sampling plans, develops measurement instruments, etc) and methods/tools (text analytics for verbatims extracted from social media) for data collection if necessary
• Interprets information, identifying significant trends or patterns across a variety of information sources.
• Interprets key findings from analysis to make recommendations, plan next steps and support business requirements
• Animation of panels to collect customer's information and feedback: behaviors, usages, tests of concepts.
• Consult literacy and institutes, attend seminars, trainings and conferences, benchmark the industry, competitors and other companies on the relevant and innovative methods and tools for data and insights collection and management

Insight Management :
• Combines data to derive distinctive perspectives and insights regarding consumer/end user mega-trends, socioeconomic trends, and industry structures.
• Extract and Interprets insights from cross analysis of data to identify and prioritize opportunities and corrective actions to innovate and revolutionize organizational products and services for growth
• Identifies growth opportunities and areas for market evolution by applying insights.
• Curates insights and associated data sources to make them accessible and usable for relevant internal and external audiences.
• Ensures that insights are relevant and understood by others across the organization.
• Select the more impactful CVP in G2M process, mapping of customer journey for Business Model development, impact (Return On Investment) of CEM initiatives on conversion, brand value argumentation for commercial negotiations with OEM...
Customer & User Experience Management :
• Owns the change towards more customer centricity within the offer (products - services - experience) development and the business steering processes. Example: assess "customer centric" important metrics like NPS and collect them for integration into a LB/Region dashboard.
• Uses variety of metrics/methodology to detect potential opportunities or threats to the product/service/brand/organization in order to advise marketing strategy leader.
• Reviews and analyzes the competitive marketplace for patterns and trends and may make recommendations or adjustments to operational activities based upon identified information.
• Briefs internal/external resource groups to support design of marketing strategy and tactics
• Assess the different communication supports to display the customer knowledge (needs, behaviors, customer journey, satisfaction,..) to the collaborators (Region Director, Marketing Director, CEM, Business Model Leaders, ...) and within the whole organization to improve customer centricity (develop trainings, customer's experience sharing, "Customers Instagrams")
• Uses customer insights gained through analytics to inform design decisions.

Requirements:

• Bachelor's Degree in Business, Marketing, or related field
• Min. 5 years relevant work experience in commercial B2B setting
• Candidate should have good presentation skills and strong analytical ability
• Previous experience in a matrix organization a plus

Moving Forward Together: Apply Today!

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles.

Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin publishes travel guides, hotel and restaurant guides, maps and road atlases.

Headquartered in Greenville, S.C.,Michelin North America employs more than 20,000 people and operates 19 major manufacturing plants in the U.S. and Canada.

Michelin is recognized as an employer of choice by the people who work here. They stay at Michelin because they have careers with a purpose at a company with a purpose. In fact, more than 97 percent of Michelin employees say they choose to move forward together with our company each year.

Michelin's status as a great place to work has been validated by the leading authorities on workplace culture:

• Forbes list of "Most Diverse Place to Work" and "Best Employer for New Grads"

• Fortune list of "World Most Admired Companies"

• Voted on the top 50 Employers list by the readers of Minority Engineer magazine, Women Engineer magazine and STEM Workforce Diversity magazine.

• Top Company for Women to work for in Transportation.

Michelin takes an advanced approach to career development, ensuring that you will come for a job but stay for a career. More than 75 percent of our managers are promoted from within, and we offer multiple career development paths to challenge employees to grow and realize their purpose across the span of their individual careers.

Apply now and start your own mobility journey with Michelin today.

Total Rewards:

Motivated by our Purpose - We Care about Giving People a Better Way Forward - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance and retirement benefits and perks such as:

• Paternity leave

• Maternity leave

• Tuition reimbursement

• Family health care centers and fitness facilities at several company locations

• Fitness membership reimbursement through a network of nationwide facilities

• 529 college savings plan

• A 401(k) match

• Free tires based upon years of service

• An Employee Assistance Program

• A relocation assistance program

Michelin is an equal employment opportunity employer of minorities, women, veterans and the disabled. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com

This position is not available for immigration sponsorship

This job has expired.