College Board - Growth Marketing
About the Team
The Communications & Marketing (CM) team is committed to building, promoting, and growing the College Board brand and reputation. We oversee and support communications efforts for the organization's three highest priority areas: AP, SAT Suite, and BigFuture, which are designed to increase educational access and opportunity for all students. Communications & Marketing is a close-knit, dedicated team with a successful track record of promoting the work of College Board to a wide range of audiences including students, parents, educators, policymakers, the media, member organizations, and staff.Communications & Marketing collaborates deeply with other divisions and teams including Sales, Marketing, Finance, Legal, Technology, Product, Partnership, Student Engagement and Strategic Higher Education.
About the Opportunity
BigFuture is a free, online planning guide that helps all students take the right first step after high school. Informed by students, career experts, colleges, and over 120 years of College Board research, BigFuture offers a comprehensive set of digital resources that reach over 7M students each year, empowering them to demystify the college going process, unlock options to afford college, and explore careers that connect to their skills and interests.In addition to the student facing platform, BigFuture manages a service that fosters rich interactions between students and over 1,500 Higher Education institutions. These institutions look across the 25,000 high schools to round out their classes and reach a broad student population.
As Vice President, BigFuture Growth Marketing, you are a data-driven, end-user focused, innovative and motivated leader who will help us expand on BigFuture's brand promise to connect and provide guidance to all students. You will rely upon your creativity and business acumen to lead the 20-person growth marketing team and develop the strategy to reach our consumer and Higher Ed audiences - students, caring adults, educators, and Higher Ed- by using, expanding, and exploring key channels that are most critical to these audiences and inspiring students to take the right next step post-high school. You will drive the conception and execution of BigFuture direct-to-student campaigns as well as campaigns for products and services under the BigFuture umbrella that includes outreach and engagement with our K12, counselor, and higher education audiences. You will also have a unique opportunity to help actualize a new branding initiative for the 10-year-old BigFuture student brand.
You will report directly to the Chief Communications and Marketing Officer and work closely with the Senior Vice President of BigFuture to establish and execute the strategy that will enhance BigFuture's position as the go-to resource for post-high school planning.
In this role you will:
Marketing Growth Strategy (35%)
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