Senior Associate Product Marketing
AAA Northern California, Nevada & Utah

Walnut Creek, California

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.

AAA recently acquired SAFE, the 11th largest smart home security company in the United States, with the vision to become the most trusted brand in this industry. We work hard to create an environment where you can thrive and use your skills and talents to help us deliver legendary Customer Service. You'll help positively impact every homeowner and the communities that we serve.

Essential Functions

  • Strategy and Execution - Own Product Marketing P&L and manage key business KPIs to accomplish strategic goals.
  • Marketing Strategic Plan Development & Execution - Responsible for development and execution of annual plans including business analytics, communication, as well as web and other marketing product marketing content. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets.
  • Competitive Intelligence - Monitor competitor activities, including pricing, promotion, new product launches, advertising.
  • Marketing Budget - Manage marketing budget, including budget tracker, PO's and invoicing
  • Project Management - Perform ad-hoc projects as needed to support Product Marketing Director
  • Communication/ Networking - Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies
  • Product Management - Develops launch plan and executes product launches with cross-functional partners for new products.


  • Strategic leadership skills
  • General management with P&L experience
  • Has worked within product innovation or on product launches
  • Has experience developing creative for marketing plan execution
  • Proficient in financial and analytical thinking and analyses
  • Effective communication, presentation and negotiation skills
  • Proven cross-functional manager, team influencer and problem solver

Education & Experience/Licenses & Certification

  • College degree (MBA or Master's preferred)
  • 4-6 years related work experience
  • Retail, consumer package goods, home security, or technology experience (required)



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