Senior Associate Brand Manager
Alfasigma

Bedminster, New Jersey


Are you looking for an opportunity where you can learn and grow with an entrepreneurial spirit while making a difference at the workplace? Then Alfasigma USA is the place for you!

Alfasigma USA is seeking a Senior Associate Brand Manager (SR ABM) who will be responsible for assisting in delivery of Deplin & Metanx sales and marketing objectives. The SR ABM will lead key marketing and advertising programs, assist in the commercialization of new product initiatives and support the brands on other marketing and promotional projects geared to consumers/patients and health care providers. In this capacity, the Sr ABM will work closely with key internal functions as well as key agency partners.

KEY FUNCTIONS:

  • Marketing Excellence – Develop best-in-class marketing plans and advertising to support various initiatives, focusing on leading consumer tactics in social, digital, content, SEO/SEM and influencer. Develop HCP personal and non-personal promotional programs and initiatives including sales aids, sell sheets, leave behinds, sample kits, and other materials.
  • Initiative Leadership – Assist in the commercialization of insight-based new product and commercial initiatives. Collaborate with R&D, Market Research, Finance, and Medical Affairs.
  • Insights – Uncover and leverage consumer and HCP insights and translate them into actionable building blocks for brand initiatives.
  • Vendor/Agency Management – Manage relationships with agencies, vendor partners, manufacturers, consultants, and other third-party groups.
  • ROI Analysis - Track brand promotion investments and collect and analyze ROI to better inform future spend.
  • Project Management/Integration – Organize people, activities, communication & resources around a common goal to achieve business objectives in a timely manner.
  • MLR - Facilitate the review and approval of marketing assets by Marketing, Medical Affairs and Legal.
  • Budget & Financial –Manages the marketing expense budget as needed.

KEY EXPERIENCES & QUALIFICATIONS:
  • Bachelor's degree required; MBA preferred.
  • 1-4 years of consumer healthcare marketing experience required.
  • Experience managing complex projects.
  • Previous experience in consumer healthcare, pharmaceuticals or dietary supplements a plus.
  • Must exhibit high capability at working collaboratively, and successful project management.

Alfasigma USA Offers:
  • Comprehensive Compensation Package:
    • Competitive Compensation
    • Annual bonus potential
    • Annual merit potential
  • Comprehensive Benefits Package:
    • Medical, Dental, 401K, Tuition Reimbursement (etc.) New hires are eligible for medical coverage on date of hire!
    • Paid time off (PTO) and holidays
    • Hybrid work schedule

WHO WE ARE:

Alfasigma USA is the local affiliate of the Italian based pharmaceutical company, Alfasigma. The company was formed, in 2015, as a result of the merger between two historic Italian pharmaceutical companies, Alfa Wassermann and Sigma-Tau. Alfasigma is a leading Italian pharmaceutical company focused on prescription drugs, over-the-counter (OTC) and nutraceutical products and has a presence in 90 countries.

Alfasigma USA's main goals are to improve the health and quality of life patients by finding solutions to treat specific patient populations, expand our existing portfolio and bring new products into the US market. We strive to be a strong healthy company in a strong healthy world.

Alfasigma USA is headquartered in Covington, LA., along with its mail order pharmacy/customer service operations at the same location, has a manufacturing facility in Shreveport, LA., and our Commercial Operations in Bedminster, NJ. which opened in 2018. In addition, we have an established national salesforce across the US.

Alfasigma USA, Inc. and its subsidiary, Brand Direct Health, L.L.C. (collectively the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, religious creed, religious observance, color, age, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, ancestry, marital status, medical condition as defined by state law (cancer and genetic characteristics), disability, military service, military and veteran status, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on the Company. Please email Human Resources at applicant@alfsigma.com if you need assistance completing any forms or to otherwise participate in the application process.



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