Regional Sales and Marketing Director - Mountain West
Maxim Crane Works LP

Seattle, Washington

This job has expired.

Role: Regional Sales & Marketing Director - Mountain West

Location Options: Portland, OR - Seattle, WA - Denver, CO

About Maxim Crane:

Maxim Crane Works, L.P. is the largest crane rental company in the United States with over 60 locations nationwide. We are the only coast-to-coast crane rental company in the United States and employ a zero-accident safety culture.


The Regional Sales & Marketing Director provides leadership within the assigned region, overseeing and coordinating all sales and marketing activities across branches. The Regional Sales & Marketing Director also manages sales staff within the assigned region. The position requires regular travel throughout the assigned region.


* Reviews and analyzes regional sales and operational records and reports; use data to project sales, determine profitability and targets, and identify potential new markets.
* Develop, maintain, and analyze pricing metrics/tools to drive the optimization of our pricing strategies and tactics to ensure profitable business decisions
* Collaborates with branch managers to develop sales goals for each branch, monitors progress toward those goals, and develops strategies to attract and retain customers.
* Develops marketing programs to increase sales and/or introduce new products.
* Develops sales, marketing, and customer-facing digital.
* Identifies opportunities for improvement in the region; designs and implements training, strategies, policies, goals, and other resources to maximize sales and marketing staff productivity and morale.
* Schedules and directs regular sales meetings and events to share information, set and revise goals.
* Collaborates with executive leadership to develop Maxim Crane Works’ presence, sales quotas, and regional marketing strategies.
* Prepares and implements regional sales and marketing budget; monitors and approves expenses.
* Maintains knowledge of the market, competition, and best practices and trends in sales techniques and marketing strategies, including digital, within the construction equipment rentals industry.

Core Competencies

* “Big picture” thinking is key to addressing top-level concerns and finding the best path forward from all the available data.
* Adaptability - ability to respond quickly to a shifting reality and adjust initiatives and priorities accordingly
* Excellent analytical and problem-solving skills.
* Excellent organizational skills, attention to detail, and the flexibility to jump from priority to priority.
* Excellent verbal and written communication skills.
* Strong supervisory and leadership skills.
* Thorough understanding of the regional market, clients, and competitors.
* Thorough understanding of digital marketing strategies.
* Thorough understanding of or the ability to quickly master technology used in the organization.

Education and Experience

* Bachelor’s degree in Business, Marketing, Finance, or related field.
* Extensive sales and marketing experience, including 5-8 years in a managerial role.
* Experience in construction, equipment rentals, or related industry preferred.

Maxim is an equal opportunity employer and does not discriminate against employees or applicants for employment on the basis of their race, color, religion, creed, sex, national origin or ancestry, age, sexual orientation, disability, genetic information or veteran status, as those terms are defined under applicable laws, or any other characteristic protected by law.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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