Product Manager/Marketer
CNH Industrial

Overview

CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial's 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

The Product Manager/Marketer for construction equipment, and a member of the North American Commercial team, is in charge of commercial product management and developing product line business. This includes, and not limited to, strategic short and long range product development/planning, commercial revenue and margin development, and product marketing strategy. To accomplish this, this individual carries out cohesive product management and marketing plans that optimally reinforce the brand's objectives and position while positively impacting key market indicators such as share, profitability, and volume for the product line.

Responsibilities

Responsibilities:

• Lead the entire product life cycle (cradle to grave); successful planning and implementation of: product launches, promotion, sales initiatives, internal/external communications, etc..
• Develop product business strategy and product definitions to meet the constantly evolving landscape of customer, application, regulatory, and manufacturing influences, that are aligned with the strategic business plan.
• Explore market information, industry data/trends, offering landscape, and channel distribution needs to drive expansion in messaging and understanding of core product offering and application.
• Collaborate within cross functional teams to develop and implement product marketing strategies throughout the equipment portfolio.
• Support product management with Voice of Customer perspective within application segmentation and product categories to maintain a frontline perspective of industry trends.
• Build and interpret statistical analysis of key data (market, segments, conditions, customer profiles, and dealer performance) with executable insights for further application or investigations.
• Communicate the plan throughout the corporate environment, influencing various leadership, departments and organizations to gain support for strategic product, marketing, and sales initiatives as the subject matter authority.
• Run the successful marketing of assigned products by understanding our customers and their business, our competitors, the market dynamics and unmet needs.

Compensation & Benefits: We offer competitive compensation with multiple benefit (medical/dental/vision) options to meet your individual needs. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include: paid parental leave, life insurance, volunteer time off and much more!

The salary offered for this position will most likely fall between $101,000 and $155,000 annually. (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

Qualifications

• Bachelor's degree required (in engineering, business, platform development, or equivalent).
• 5+ years or more of related product management or product marketing experience required.
• 5+ years or more of consistent experience in segment analysis promoting analytical abilitiess.

EEO

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at narecruitingmailbox@cnhind.com.

Read about our company's commitment to pay transparency by clicking this link: pay transparency notice.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

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