Media Manager, Cookies
Ferrara Pan Candy Co., Inc.

Job Posting Title

Media Manager, SugarPosition Summary

Position Summary:

The Manager of Media will create exceptionally relevant media experiences grounded in data-informed audience insights. This role will be maniacally focused on ensuring that our media investment is optimized to create maximum ROI building both brand equity and sales. The Manager of Media partners with our external media agency and with internal brand marketing, consumer insights and engagement teams providing strategic leadership to develop and bring our consumer connections plans to life. This role reports to the Director of Media and along with a peer Manager supports the entire media strategy across all our brands.

Ways You Will Make a Difference:

• Partner with the Director of Media to ensure best in class media strategies and effective deployment of media investments to maximize ROI
• Deploy a data driven media approach with relentless focus on finding and adopting new ways to use data in audience insights, activation and measurement that lead to better integrated customer journeys, stronger media plans and more relevant content creation
• Collaborate with and influence internal partners in order to drive effective media strategy
• Guide media agency in executing our strategies, pushing the boundaries and taking managed risks
• Drive strategic alignment across communications strategies and campaigns with internal stakeholders and ensure additional marketing support is allocated where it will be most effective
• Stay up-to-date on emerging trends in technology and media to bring forward innovative and creative solutions

Experiences That Will Support Your Success

• Bachelor's degree required
• >5 years of paid media experience including at least 2 years of experience leveraging paid media for consumer facing brands (internally or externally)
• Experience measuring and evaluating the ROI of national and targeted paid media campaigns across channels
• Experience planning and executing campaigns across all paid media channels - both traditional and emerging - particularly digital, programmatic, social, search, and content marketing
• Experience working within a dynamic cross-functional team environment, navigating objectives to drive priority and deliver breakthrough results
• Experience presenting and influencing internal partners in a global matrixed organization
• Experience managing external agencies or partners, including the ability to delegate, prioritize and provide constructive feedback

Skills That Will Make You Successful?

• Strong analytical and organizational skills
• Exceptional collaboration skills
• Excellent communication and influencing skills
• High levels of energy, creativity and enthusiasm
• Strong sense of ownership and accountability over results
• Ability to initiate and drive opportunities independently
• Comfortable operating in highly dynamic and ever changing environments

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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