Marketing Content Writer
Teradata

Job Summary:

The Content Writer will provide writing, editing and story concepting expertise to enable the in-house Content Team to create amazing content experiences. The Content Writer job role includes but is not limited to:

Key Responsibilities:

• Research, write and edit original customer stories, whitepapers, infographics, data sheets, blogs, social, and other content.
• Write clear and persuasive copy for banner ads, landing pages, email marketing campaigns, and other forms of print and digital marketing.
• Work with SMEs to develop decks, papers, blogs and marketing materials.
• Collaborate with designers, project managers, marketers and others on projects and campaigns.
• Provide original content ideas to support thought leadership positioning, provide a good user experience, drive organic traffic from search engines, and engage and encourage readers to move further along the customer journey.
• Optimize copy for Search Engine Optimization (SEO) purposes.
• Understand the voice, messaging, brand and current strategy for existing customers. Learn about customers' industries to produce comprehensive, strategic and engaging copy for key personas.
• Work with creative and demand generation teams to explore and develop unique ideas and concepts for both the visual and copy elements of content.
• Revise, edit and proofread content to update brand, products and messaging.
• Manage and maintain content. Track changes and maintain version control.

Skills and Attributes:

• Strong writing, editing and research skills.
• Solid understanding and knowledge of how to apply campaign optimization strategies.
• Ability to work with diverse teams with diverse needs.
• Self-motivated, organized and deadline-driven with the ability to manage and support multiple projects simultaneously with many moving parts.
• Ability to follow brand guidelines, content direction, and collaborate with designers and marketers as necessary.
• Have an inquiring mind with a strong desire to learn.
• Experience writing for hi-tech B2B audiences.
• Skills providing clear creative direction and timely, helpful feedback to keep campaign work on budget and on schedule.
• 5+ years of experience working in content writing.

Basic Qualifications:

• Experience handling multiple projects simultaneously and meeting deadlines in a fast-paced environment.
• BFA/BA/BS in marketing, communications, journalism or related field or equivalent experience. Ability to learn new skills and assume new responsibilities.
• Must be self-motivated and able to work on projects independently as well as with a team.
• Excellent oral and written communication skills.
• Ability to learn and apply brand standards.
  

Preferred Qualifications:

• Ability to manage multiple project stakeholders in a customer service-oriented environment.
• Must be flexible and able to think creatively, conceptually and strategically, then execute campaigns.
• Experience with content planning and strategy.
• Experience in Demand Gen activities and processes.
• Ability to identify company differentiators and business value to feature in stories and other content.
• Must be able to write about potentially complex topics or technology in a way that a business audience can easily understand.