Director, Digital Campaigns & Search
Brother USA

Bridgewater, New Jersey


Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

Brother's Customer Experience Center (CXC), whose mission is: "We will provide Brother prospects and customers with an awesome at-your-side experience, making them passionate, valuable fans for life." The CXC will be a centralized team, servicing all of Brother's business units, helping to maximize both sales results and CX-related efficiencies.

The Director, Digital Campaigns & Search will lead customer acquisition marketing activities - covering awareness and consideration phases of the customer journey. At its heart, the Director's mission is to get interested parties (primarily) to our website, in order to ultimately drive conversions to sales. By enhancing our organic search results (SEO), efficiently utilizing paid search (SEM), and running creative, effective digital campaigns, the Director will help business units drive customer acquisition and sales.

The Director, Digital Campaigns & Search will need to work closely with CXC colleagues, IT resources, Brother business units and external agencies in order to succeed.

Description

Digital Campaigns & Strategy

  • Continuously evolve our strategy across all paid media based on results and insights
  • Drive improvements and optimize through scalable, efficient processes that always maximize resources
  • Develop a strategy for ongoing A/B testing of creatives, audiences, and other settings to ensure an always on test & learn mindset
  • Develop the business case and growth strategy for our digital marketing campaigns and customer acquisition
  • Develop targeted marketing action plans that clearly define goals, objectives, schedules, and assignments necessary to reach growth goals.
  • Analyze performance data, report on results, and spend recommendations using strategy based findings
  • Manage budget and expense for all campaigns and activations
  • Create, maintain, and execute a process for managing daily budgets across channels
  • Maintain complete ownership of campaigns: intimate knowledge of keywords, audiences, budget, and creative

Paid Search (SEM), Organic Search (SEO), & Acquisition

  • Manage paid digital acquisition channels, including but not limited to: Display, PPC, Paid Social, Retargeting, Direct Mail and SEO
  • Set the company's customer acquisition strategy and guide execution
  • Create and communicate reports for business unit customers and upper management to drive improvements in paid and organic search results and efficiency
  • Oversee all campaign and search strategies, including digital marketing, targeted campaigns, lead conversion and new customer acquisition

CXC Leadership

  • Lead and coach team members
  • Assist with driving group strategy, culture, communication and progress
  • Active participation as a key member of the CXC leadership team, valuable insights, and experiences relevant to long and short-term company success

Education

Bachelor's Degree (or equivalent experience required) in Marketing or Communications

Experience

Minimum 10 years

  • Experience managing and developing a digital marketing team
  • Experience working cross functionally with various departments

Licenses and Certifications

  • Google Analytics

Skills/Knowledge/Abilities

  • Knowledge of Google Ads Search
  • Knowledge of Google Analytics
  • Knowledge of Google Ads Display
  • Ability to manage multiple projects and deadlines
  • Ability to lead, coach, and develop a cross-functional team
  • Ability to build reports, analytics, and generate insights

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.


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