Creative Campaign Lead/ACD
YETI Coolers, LLC

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Creative Campaign Lead drives design and creative content for YETI - both internally and externally partnering with leaders to meet creative, marketing, brand, and business objectives. Core areas of responsibility include overall brand creative, which includes everything from directing layout, design, and copy writing.

The Creative Campaign Lead must be ready & able to bring bold concepts, provide strategic perspective and vision to creative teams, and act as an evangelist for innovative, modern, premium, and on-brand creative. Providing hands-on leadership and direction to project teams, the Campaign Lead is ultimately responsible for all creative direction and story points for a campaign - from idea to execution. Developing and crafting solutions for TVC, print, digital, retail and packaging design.

Responsibilities:

• Champion the vision of YETI's creative in support of the overall brand and marketing objectives.
• Ideate and lead teams' conceptual and strategic thinking across multiple platforms.
• Assemble presentations to create "sell-in" of an idea to the organization at different stages of the creative process.
• Guide the creative process for a campaign from the initial brainstorm sessions to post-production review and delivery of assets.
• Collaborate effectively with cross functional partners, including Brand, Content, Community, and Product Management.
• Elevate the craft of the team. Delivering authentic, premium, modern design and creative solutions.
• Continuously promote and evolve the Brand Style Guide to drive brand consistency across channels.
• Share best practices and innovative creative solutions from the competitive landscape with a continuous pulse on current trends and noteworthy activities.
• Represent the creative discipline in overall leadership of the team setting the example for creative excellence always leading by example.
• Handle difficult situations with grace while under pressure.
• Participate in making difficult decisions for the creative team.
• Guide and promote a strength based, positive culture.
• Participate in resourcing for the creative team which includes planning project teams and adjusting resources as necessary on current project.
• Participate in recruiting and hiring efforts, which includes proactively identifying and bringing in creative talent and contributing to sound hiring decisions.
• Inspire and motivate the creative team by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning

Qualifications and Attributes:

• Bachelor's Degree strongly preferred or equivalent experience
• At least 6 years of creative and brand leadership experience, with a focus on high quality advertising with premium brands or outdoor category.
• At least 2 years in a people management role.
• Demonstrated creative expertise in a broad array of areas including multi-channel campaigns, print, and digital advertising.
• Strong, creative design sense for premium products.
• Good eye for detail with ability to see the big picture.
• Expertise in managing external partners and freelancers.
• Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities and needs.
• Excellent communication and presentation skills.
• Skilled in Adobe Creative Suite as well as Microsoft Suite.
• Self-driven leader able to work in a fast moving, ever-changing cross-functional team environment.
• Proactive in nature and driven to act with a sense of urgency; able to work well under pressure and with demanding deadlines.
• A global mind-set with a keen interest to help launch the YETI brand globally.
• Successful track record with a hands-on leadership style; able to delegate, coach, mentor and provide effective direction and feedback.
• Strong collaboration and influence skills; able to build effective relationships with stakeholders across organizational levels.
• Optimistic, energetic and naturally brings the fun to the office.

YETI is proud to be an Equal Opportunity Employer.

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