Corporate Marketing Director
Mitsubishi Electric Power Products, Inc.

Pittsburgh, Pennsylvania

This job has expired.


Mitsubishi Electric Power Products, Inc (MEPPI) is looking for a Corporate Marketing Director to lead our corporate marketing organization regarding the creation, implementation, and management of MEPPI's marketing strategies and initiatives. In this role you will perform inbound industry research and analysis to provide actionable intelligence for identifying new product and market opportunities. In addition, you will perform outbound marketing communications programs and campaigns, digital media, trade events, product launches and pricing strategies supporting corporate sales.

THE ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

  • Lead and manage the Company's transition to digital marketing and selling, including brand management, website management, social media channels, and customer relationship management (CRM) technology.
  • Evaluate, recommend, and manage pricing strategies based on customer criteria and competitive analysis.
  • Develop and lead the strategy for product launches to meet financial and strategic objectives according to the MEPPI standards and marketing product launch process.
  • Create, promote, and manage the team responsible for the creation and distribution of outgoing marketing collateral, print and digital media for MEPPI divisions. Ensure compliance with corporate marketing and branding standards.
  • Oversee the development of weekly and monthly reports on analytics, sales and marketing results, product launch successes, and sales campaign successes.
  • Collaborate with operating divisions and departments to develop and gain approval of annual marketing and promotions plans, marketing budgets, staffing plans and an annual events calendar.
  • Responsible for outbound communications, trade and customer events, including customer-facing websites, digital marketing domains, press releases, social media, analyst relations and communicating the brand identity to all stakeholders.
  • Manage the acquisition, analysis and dissemination of market data and competitive intelligence. Oversee the maintenance of the market intelligence library.
  • Manage internal and third party research projects in support of corporation and division needs.
  • Function as the organization's primary communications leader, assisting with press releases, executive media opportunities, and press/public relations. Serve as MEPPI's public relations representative as needed.
EDUCATION/SPECIAL SKILLS/EXPERIENCE/TRAINING:
  • Bachelor's Degree with a minimum 10 years of experience managing a marketing organization at a corporate level in a business-to-business technology company, or equivalent education and experience.
  • Advanced knowledge of the development, deployment and tracking of effective marketing research and communications programs through print, the press, the WEB and additional social media outlets.
  • Advanced knowledge of product marketing and new product launches.
  • Ability to set strategic direction, create comprehensive, integrated marketing programs and monitor progress.
  • Advanced interpersonal, communication and presentation skills required to conduct customer meetings and deliver presentations.
  • Ability to manage multiple, complex projects simultaneously.
  • Advanced computer skills with emphasis on Microsoft Office products.
PHYSICAL/MENTAL CHARACTERISTICS OF THE POSITION AND ENVIRONMENTAL FACTORS OF THE WORKPLACE:
  • Ability to travel domestically and internationally up to 30% of the time as required.
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