Chief Marketing Officer
Cradlepoint

Boise, Idaho

This job has expired.


Overview

This is a Remote Opportunity in the US

Cradlepoint - a part of Ericsson - was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision toConnect Beyond the limits of wired networks. We help customers - big and small, across industries and around the world - utilize LTE and 5G cellular technology to connect people, places, and things, anywhere.We're at the forefront of the Wireless WAN and 5G - the next big waves in networking - and we remain as hungry and humble as the day we started. If you're hungry to be part of something big, come join us.
Responsibilities

How Will You Contribute to the Company?

We are looking for an influential Marketing leader with depth in wireless networking. The Head of Marketing - Enterprise Wireless will be responsible for overseeing all aspects of our marketing strategy, including brand development, demand generation, messaging, product marketing, customer engagement, public relations, partnerships, and thought leadership. As a key member of the Enterprise Wireless Executive team, the Head of Marketing - Enterprise Wireless will play a critical role in shaping our vision, positioning, and growth trajectory.

What Will You Do?

  • Develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth.
  • Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes on the organization's goals. Help create an inclusive, dynamic working environment that brings out the best in the team.
  • Define and drive effective lead generation activities that resonate with the customer and fuel pipeline growth for the sales organization. Focus on the customer journey and appropriate segmentation to produce not only leads into the pipeline, but also tracking through to revenue.
  • Create and own the customer engagement and marketing strategy for new and existing products and features. Develop a compelling product narrative and value proposition for our product offerings.
  • Be visionary, leverage data and market insights, and think strategically to develop and refine our brand and positioning while operationalizing and ensuring consistent execution of the marketing message through all market-facing channels. Drive the company's internal alignment and external communications across all market touchpoints. Play a leadership role as company spokesperson and manage relationships with key influencers.
  • Serve as a champion of customer engagement (in partnership with Support Services), effectively tracking and measuring progress and efforts through all customer-facing channels.
  • Establish a set of key performance indicators and provide consistent reporting against the marketing team's objectives. Ensure marketing systems infrastructure and data provide the right insights to support consistent growth.
Qualifications

Minimum Qualifications:
  • Fifteen (15+) years of Global Marketing Leadership, ideally within high-growth, B2B technology business
  • B2B Software/SaaS Experience Experience marketing enterprise software/hardware solutions, ideally highly technical products to a broad and diverse audience. Selling into tech buyers (devops, CIO, CTO, etc) - not consumer products
  • Experience as CMO at $800mm to $1.5B revenue company
  • Demand Generation and Go to Market Expertise - Prior experience maximizing lead/demand generation, developing processes to drive growth, and track record of successfully delivering their unique value proposition to customers to achieve competitive advantage
  • Track record of building strong, high performing teams. People leadership experience with a track record of hiring, developing and growing a world-class marketing organization
  • Exceptional ability to influence disparate teams and cultivate deep relationships to drive customer value
  • Adept at balancing intense short-term pressures with overall long-term goals
  • Has demonstrated inspiring behavior change and transformation through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity
  • Focus on execution and results - establishing high standards for performance, setting goals and developing plans, following through and holding people accountable

Bonus Points:
  • Experience selling cybersecurity

Note: Did you know that women and other marginalized groups often hold back on applying to jobs if they don't meet 100% of all listed requirements? We don't want you to hold back! If you don't check every single box above but still feel like you could successfully do the work, we encourage you to apply! We'd love to connect and see how you could add to our team.

Why Cradlepoint?

At Cradlepoint, we celebrate & support the unique contributions of our vibrant, global employee base. We know that our differences of perspective inspire creativity and drive innovation. Our culture is based on a set of shared values designed to unite and enable our community to thrive.

At Cradlepoint, we are hungry & humble. Our values drive everything we do.
  • Respect: we seek to understand, value all perspectives and celebrate our differences.
  • Integrity: we take ownership and accountability and do the right thing - even when it's hard.
  • Perseverance: we accept and embrace change and have a passion to win.
  • Professionalism: we build trust by delivering on our promises and working collaboratively to hold each other accountable.
Our focus areas define how we work:
  • Cooperation & Collaboration: we are one team.
  • Courageous, Fact-based Decisions: be a curious learner and ask questions.
  • Execute with Speed: empower employees and guide.
  • Speak-up environment: dare to disagree.
  • Empathy & Humanness: care for each other and support work life balance.
We are creating the future of global connectivity & building the new network for the new enterprise. Come join us. You belong here.

Compensation and Benefits at Cradlepoint

At Cradlepoint, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.

Your Health:

Cradlepoint offers excellent, competitive employee benefits, such as: subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution. For California employees, we offer a subsidized HMO option through Kaiser. Cradlepoint also offers subsidized dental and vision coverage.

Your Financial Security:

We invest in both your short and long-term financial wellbeing. Cradlepoint's 401(k) plan has a 4% company match and immediate vesting. Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.

Your Time:

Your work-life balance is important to us. Cradlepoint provides generous paid time off, including: 15 days of Flexible Time Off (FTO), four paid quarterly well-being days, and 11 paid annual holidays (includes nine company holidays and up to two floating holidays). Please note that an employee's FTO balance and floating holidays may be prorated in the first year, based on start date. Cradlepoint also offers paid maternity-leave benefits and six weeks 100% paid family leave for all employees.

Additional Benefits:

Cradlepoint offers other company-paid benefits such as a comprehensive Employee Assistance Program, a free Headspace membership, LinkedIn Learning access, Talkspace mobile therapy, and volunteer paid time off.

#LI-Remote

#LI-GM1

Cradlepoint's Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees' differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We're proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.


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