B2B Digital Marketing Director (Experienced Level Professional)
Michelin

B2B Digital Marketing Director (Experienced Level Professional)

Michelin, the Worldwide leader in Tires, is hiring!

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B2B Digital Marketing Director

The Digital Marketing Director will lead account-based marketing, performance marketing, lifecycle marketing, digital analytics capabilities, and content across digital channels as well as content for sales enablement. This individual will be responsible for managing digital customer journeys and traffic via internal and external channels, driving customer acquisition, frequency, and retention. The right candidate is a data-driven digital marketer with a proven track record leading strategy and execution across a broad set of channels that directly drive business impact. They are comfortable in a fast-paced environment and with multi-tasking. They are collaborative and capable of bringing together key stakeholders to drive a strategy that aligns with Michelin B2B strategic goals. They are a self-starter who can recommend and initiate projects with minimal direction. They have their finger on the pulse of evolving digital channels, a strong understanding of CAC:LTV (Customer Aquisition Cost:Lifetime Value), direct marketing tactics and account-based marketing strategy and tactics. This candidate will work closely with Brand Marketing, PR, sales and will manage external agencies.

Key Responsibilities:

• Drive digital marketing strategy (including Account Based Marketing), performance marketing initiatives and integrated campaigns that generate new customer leads to grow sales and improve customer share of account for existing customers. Set strategic objectives, allocate and adjust spend accordingly.
• Oversee lifecycle marketing strategy and initiatives including end-to-end digital campaign launches, marketing automation and CRM strategy.
• Responsible for strategy and the launch of campaigns, campaign management, budget management, and A/B testing that support the brand objectives, highlight new product launches, and raise awareness of the brand. Work closely with the digital and design teams to produce visually appealing content and copy relevant and specific to each digital channel.
• Analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; present results to marketing leadership. Continually test new content types and channels based on industry trends and channel reporting.
• Establishing analytics with sales to understand how our marketing activity turns into customers and continually refine our process in lead generation.
• Establishing clear campaign KPIs, tracking campaign progress, and generating stakeholder reports that clearly communicate progress against daily, weekly, and monthly targets.
• Staying current and implementing the latest digital marketing trends as it is relevant to the organization.
• Serve as a subject matter expert for issues associated with social media paid campaigns, Google display/keywords, paid campaigns, email marketing, SEO, and other related matters.
• Build, manage and mentor a high-performing digital marketing and marketing operations team
• Set and monitor KPIs and the performance of marketing plans and adjust plans accordingly to ensure strategic goals are being met.
• Manage marketing budget and show project ROI.

Skills & Experience

• Proven experience in developing digital strategies for B2B products.
• 5-10 years digital marketing experience; account-based marketing a plus.
• Proven experience leading a team of individuals; building a team is a plus.
• Strong track record of cross-functional collaboration and leadership.
• Entrepreneurial mindset with the ability to spot original opportunities.
• Track record of delivering KPIs and ROIs by being knowledgeable in the areas of Data and Analytics, Digital Media, and Emerging Technologies.
• Experience with CRM, marketing automation, and account-based marketing tools such as Salesforce, Pardot, Terminus, and 6sense.
• Excellent oral and written English communication skills.
• Innovative individual with the ability to improve efficiency.
• Strong organizational skills and attention to detail.
• Independent and driven to take the initiative to complete tasks and solve problems.
• Skill in managing budgets, P&L, and resource allocation.
• Bachelor's in Marketing, Communications, or related field; MBA a plus.

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Moving Forward Together: Apply Today!

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles.

Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin publishes travel guides, hotel and restaurant guides, maps and road atlases.

Headquartered in Greenville, S.C.,Michelin North America employs more than 20,000 people and operates 19 major manufacturing plants in the U.S. and Canada.

Michelin is recognized as an employer of choice by the people who work here. They stay at Michelin because they have careers with a purpose at a company with a purpose. In fact, more than 97 percent of Michelin employees say they choose to move forward together with our company each year.

Michelin's status as a great place to work has been validated by the leading authorities on workplace culture:

• Forbes list of "Most Diverse Place to Work" and "Best Employer for New Grads"

• Fortune list of "World Most Admired Companies"

• Voted on the top 50 Employers list by the readers of Minority Engineer magazine, Women Engineer magazine and STEM Workforce Diversity magazine.

• Top Company for Women to work for in Transportation.

Michelin takes an advanced approach to career development, ensuring that you will come for a job but stay for a career. More than 75 percent of our managers are promoted from within, and we offer multiple career development paths to challenge employees to grow and realize their purpose across the span of their individual careers.

Apply now and start your own mobility journey with Michelin today.

Total Rewards:

Motivated by our Purpose - We Care about Giving People a Better Way Forward - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance and retirement benefits and perks such as:

• Paternity leave

• Maternity leave

• Tuition reimbursement

• Family health care centers and fitness facilities at several company locations

• Fitness membership reimbursement through a network of nationwide facilities

• 529 college savings plan

• A 401(k) match

• Free tires based upon years of service

• An Employee Assistance Program

• A relocation assistance program

Michelin is an equal employment opportunity employer of minorities, women, veterans and the disabled. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com

This position is not available for immigration sponsorship

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